The Science

Why Having a Boss Makes You Hit Your Goals

The peer-reviewed research behind why accountability works.

Why having a boss works.

We didn’t design Boss as a Service in a lab. Our method grew organically, by observing what worked on us, and then what worked on other people. But along the line, we realized the real science behind why it works so well, and we got more intentional about how we weave it into our method.

Research shows we follow through on our intentions barely a third of the time.1Sheeran, P. & Webb, T.L. (2016). The Intention-Behavior Gap. No amount of apps or to-do lists closes that gap. So what does? Decades of research point to the same answer: other people.

01 Human Accountability
Just knowing someone will check in on you an observerincreases positive behavior.

A 2016 meta-analysis by Harkin and colleagues2Harkin, B. et al. (2016). Does Monitoring Goal Progress Promote Goal Attainment? A Meta-Analysis of the Experimental Evidence., covering 138 studies and over 19,000 participants, found that monitoring progress toward goals significantly increases the likelihood of achieving them. The effect is strongest when that progress is reported to another person, not just tracked privately. Oussedik et al. (2017)3Oussedik, E. et al. (2017). Accountability: A Missing Construct in Models of Adherence Behavior and in Clinical Practice. confirmed this: it doesn’t need to be advice, or coaching. Just the knowledge that someone will ask is enough to improve your performance.

☞ This is why your Boss checks in every day. The check-in itself changes behavior.

02 The Audience Effect
The mere presence of an observer improves performance.

In 1965, Robert Zajonc4Zajonc, R.B. (1965). Social Facilitation. published foundational research on social facilitation: we perform better in the presence of others. On tasks you basically know how to do, which is most of the stuff people procrastinate on, performance improves when someone's watching. Bond and Titus confirmed this in a 1983 meta-analysis of 241 studies.5Bond, C.F. & Titus, L.J. (1983). Social Facilitation: A Meta-Analysis of 241 Studies. It doesn’t even require feedback or expertise. Someone simply has to be paying attention.

☞ Think about any job you’ve had. You got things done, simply because someone was paying attention. BaaS recreates that dynamic.

03 Commitment Devices
Goals you've told another person, who's going to ask about them, are far more likely to get done.

When we tell another person what we plan to do, we create what behavioral economists call a commitment device.6Bryan, G., Karlan, D. & Nelson, S. (2010). Commitment Devices.7Milkman, K.L., Rogers, T. & Bazerman, M.H. (2008). Harnessing Our Inner Angels and Demons. Breaking a promise to yourself is easy. Breaking one to another person is harder.

☞ When you send your Boss your goals for the week, you’re making a promise to another person. That’s a commitment device.

04 Implementation Intentions
Specific goals (“I will do X by Y”) are 2-3x more likely to be completed than vague ones.

Gollwitzer and Sheeran’s 2006 meta-analysis8Gollwitzer, P.M. & Sheeran, P. (2006). Implementation Intentions and Goal Achievement: A Meta-Analysis. of 94 studies found that goals in the format “I will do [X] at [time] in [place]” dramatically outperform vague intentions. The difference in follow-through between “I’ll work on my project this week” vs. “I’ll write chapter 3 by Thursday at 5pm” is enormous.

☞ “I’ll work on my project” is not enough for us. Your Boss is going to ask: what exactly, and by when?

05 External Deadlines
Externally-imposed deadlines are significantly more effective than self-imposed ones.

Ariely and Wertenbroch (2002)9Ariely, D. & Wertenbroch, K. (2002). Procrastination, Deadlines, and Performance: Self-Control by Precommitment. showed that self-imposed deadlines help somewhat, but external ones are far more effective. Parkinson observed the same in 1955, in a famous essay everyone who's ever worked a job has watched come true:10Parkinson, C.N. (1955). Parkinson’s Law. work expands to fill the time available. Without a real deadline, one that someone else is holding you to, tasks drift. And eventually vanish into the ether.

☞ When you set a deadline alone, it’s a mere suggestion. When you set one with your Boss, it becomes real. Because someone’s going to ask about it on Friday.

  1. Sheeran, P. & Webb, T.L. (2016). The Intention-Behavior Gap. DOI →
  2. Harkin, B. et al. (2016). Does Monitoring Goal Progress Promote Goal Attainment? A Meta-Analysis of the Experimental Evidence. DOI →
  3. Oussedik, E. et al. (2017). Accountability: A Missing Construct in Models of Adherence Behavior and in Clinical Practice. DOI →
  4. Zajonc, R.B. (1965). Social Facilitation. DOI →
  5. Bond, C.F. & Titus, L.J. (1983). Social Facilitation: A Meta-Analysis of 241 Studies. DOI →
  6. Bryan, G., Karlan, D. & Nelson, S. (2010). Commitment Devices. DOI →
  7. Milkman, K.L., Rogers, T. & Bazerman, M.H. (2008). Harnessing Our Inner Angels and Demons. DOI →
  8. Gollwitzer, P.M. & Sheeran, P. (2006). Implementation Intentions and Goal Achievement: A Meta-Analysis of Effects and Processes. DOI →
  9. Ariely, D. & Wertenbroch, K. (2002). Procrastination, Deadlines, and Performance: Self-Control by Precommitment. DOI →
  10. Parkinson, C.N. (1955). Parkinson’s Law. Full text →
Further reading
  1. Baumeister, R.F., Heatherton, T.F. & Tice, D.M. (1994). Losing Control: How and Why People Fail at Self-Regulation. APA PsycNet →

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